SAĞLIK OKURYAZARLIĞI ve MEDYA - HEALTH LITERACY and MEDIA

Muhammed Fatih Önsüz

Öz


Sağlık okuryazarlığı, sağlığın geliştirilmesi kavramı çerçevesinde tanımlanmış bir kavramdır. Dünya Sağlık Örgütü, sağlık okuryazarlığını, sağlıkla ilgili bilgilerin okunması ve anlaşılması için gerekli temel becerilerin ötesinde, bireylerin sağlığını geliştirmesi ve iyi sağlık halini sürdürebilmesi için sağlıkla ilgili bilgiye ulaşması, anlaması ve kullanması için gerekli olan temel motivasyonu tanımlayan bilişsel ve sosyal beceriler olarak tanımlamaktadır. İngilizce “mass media” sözcüğünden dilimize giren “medya” daha çok yazılı ve görsel yayın araçları için kullanılmaktadır. Sağlık konusunda etkin iletişim yollarının bulunmasında, kitle iletişim araçlarından yani medyadan yararlanılması çok büyük önem kazanmaktadır. Medya çok sayıda kişiyle iletişim için kullanılmaktadır. Sağlık okuryazarlığı ve medya daha çok üzerinde durulması ve vurgulanması gereken bir konu olarak gittikçe önem kazanmaktadır.

Anahtar Kelimeler: Sağlık okuryazarlığı, medya, sağlığın geliştirilmesi

 Abstract:

Health literacy is a concept defined within the framework of the concept of health promotion. The World Health Organization defines health literacy as cognitive and social skills that define the essential motivation for reaching, understanding and using health information in order to improve the health of individuals and maintain good health, beyond the basic skills necessary for reading and understanding health information. "Media", which comes into our language from "mass media" in English, is mostly used for written and visual broadcast media. Utilization of the media in finding effective ways of communicating about health is increasingly gaining importance. The media is used to communicate with a large number of people. Health literacy and the media are becoming increasingly important as a focus and an emphasis.

Key Words: Health literacy, media, health promotion


Tam Metin:

ARTICLE 5

Referanslar


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